Car retailing is a challenging market sector.
JATO intelligence is devised to empower the retailer and the customer:
Our knowledge is your power.
Being able to demonstrate essential product knowledge is a key sales advantage. It creates an immediate trusting bond with the prospective customer. Buying a car is an emotional, often daunting experience. Effective use of information helps inspire loyalty and put the customer at ease and in control of the process.
JATO comparison and configuration tools allow immediate accurate answers to customer questions at critical points throughout the sales process.
The customer who can configure and compare vehicles of choice, view information openly and without bias, is relaxed and feels safe in the knowledge of making a well-informed purchase.