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INCENTIVES REPORT

Last year's economic downturn has led to today's uncertainty!

Commercial survival in today's extremely competitive environment requires up-to-date information and market intelligence to plan and react for change at any point in time. 

Government Incentives and Scrappage schemes are being introduced to stimulate the industry - but what are the real effects?

With the introduction of new government support packages, car makers and their dealer networks are chasing the few customers in the market place who are confident enough to buy a new car. This is costing the manufacturers millions of Euros but are the results clear enough to the brands, on how their investment has faired in line with the competition?

Using our instant access to global research and local market intelligence JATO has produced a series of reports that provides insight and analysis into the effects of government and brand incentives, and the effect it has had on new car registrations in Europe's big 5 markets - UK, Italy, France, Spain and Germany. The information available shows spend by brand, by model, by market and how many cars have been sold as a result of these incentives. 

This is essential information if you are responsible for sales, marketing or product planning!

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