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A healthy outlook? Which car market segments are in the best health?
JATO's latest report examines the sales of new cars globally by segment. It identifies those segments achieving the greatest sales globally and, by region, those that have recently demonstrated significant growth or have seen sales slide.Vehicle segments popular in one region of the world may not be so popular in other regions, for a mixture of socio-economic and cultural reasons. As an obvious (if slowly changing) example, the Small segment is the most popular in Western Europe and in South America, while the Upper Medium segment is most popular in North America. Minicars have long-established popularity in Asia Pacific, mainly in Japan and India, and have experienced significant growth in Western Europe in recent years, but have made little impact in other regions.The economic conditions that global markets have experienced since mid 2008, combined with significant fuel price fluctuations, have undoubtedly impacted certain segments more than others. The MPV and Luxury segments have suffered noticeably during this period, as has the sports segment, while the Large segment has been in long-term decline since before the credit crunch.While the Lower Medium segment is the most popular globally, that does not mean the same car can be successfully marketed in any country. In Western Europe the hatchback body type dominates the Lower Medium segment, followed by the station wagon, with the 4-door saloon in a distant third place. Globally, however, the saloon is the most popular body type for Lower-Medium cars.The JATO report clearly shows the incredible diversity in the automotive industry and emphasises the importance of really knowing your market. DOWNLOAD A COPY OF OUR REPORT EXTRACT FOR MORE INFORMATION>>
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