Retailing

Stage seven

JATO gives dealership retail and fleet personnel the edge in a competitive sales environment.

Up-to-the-minute product and market intelligence enables personnel to:

• Demonstrate key advantages of vehicles against competitors’, comparing various specification configurations, including the options the customer is considering purchasing
• Clearly define differences and similarities between competitive products
• Keep abreast of industry events and effect on competitive positioning via JATO’s real-time news service
• Present competitive comparisons even when remote to internet or intranet, from intelligence published offline on laptops, PDAs and printed pocket guides
• Use JATO eLearning solutions to train new and existing personnel on competitive product positioning
• In communication directly with consumers: Provide accurate, factual key advantages of a manufacturer’s vehicles over their competitors through a public-facing website

Select the product lifecycle stage that interests you for further information.