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Stage seven

JATO gives dealership retail and fleet personnel the edge in a competitive sales environment.

Up-to-the-minute product and market intelligence enables personnel to:

  • Demonstrate key advantages of vehicles against competitors’, comparing various specification configurations, including the options the customer is considering purchasing
  • Clearly define differences and similarities between competitive products
  • Keep abreast of industry events and effect on competitive positioning via JATO’s real-time news service
  • Present competitive comparisons even when remote to internet or intranet, from intelligence published offline on laptops, PDAs and printed pocket guides
  • Use JATO eLearning solutions to train new and existing personnel on competitive product positioning
  • In communication directly with consumers: Provide accurate, factual key advantages of a manufacturer’s vehicles over their competitors through a public-facing website

Select the product lifecycle stage that interests you for further information.


 ‭(Hidden)‬ Content Editor Web Part

1. Strategic Product Planning 2. Product Development 3. Commercial Planning 4. Local Market Packaging & Positioning 5. Production Planning 6. Product Launch 7. Retailing 8. Evaluation



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