The Challenges

Immediate access to automotive intelligence is vital:

• Product lifecycles are shortening all the time as freshness becomes a key element. Awareness of industry developments is critical
           
• Production shortfall or overproduction is an expensive situation – a pitfall avoided by access to timely JATO information
            
• By ensuring absolute accuracy in pricing, specification and positioning, the launch, a product’s one opportunity for success, is maximized. Negative feedback at early production stages can remain throughout the vehicle’s lifecycle and impact demand and sales