On a Website

The way people buy is changing. Many customers look online before visiting the car showroom.

Initial online research, absent of guidance, prompts a typical question series:

• Which of the vehicles possess the desired features?
• What equipment is standard and optional on each vehicle?
• Which options can be built, in which combinations, on each vehicle?
• What are the key advantages to the considered vehicle, in comparison to its competitor – and the preferred options on both vehicles?

With JATO in place, these and other questions are answered in a simple user-friendly interactive style helping the customer to reach a quick conclusion about the desired vehicle, and progress to the next stage.

Vehicle and specification descriptions are customized to match an individual corporate identity and use manufacturer terminology so that there is continuity in communication from the website to the sales personnel in the showroom.