Home USA
Members' Area
JATO Consultancy
JATO Academy




Stage Eight

The product is out in the market, but without continued review during its lifecycle, it cannot be truly competitive. This is where JATO again goes the extra mile.

JATO’s detailed specification and sales and registration information allows for re-evaluation of product plans, for enhancements necessary to retain competitive value and optimize the sales mix and revenue.

JATO’s global news service delivers real-time bulletins of competitive activity for immediate analysis and reaction by product and pricing planners.

Incentive data gives marketing, product and pricing teams a head start in implementing supportive sales measures throughout the lifecycle of the product.

Select the product lifecycle stage that interests you for further information. 

 ‭(Hidden)‬ Content Editor Web Part

1. Strategic Product Planning 2. Product Development 3. Commercial Planning 4. Local Market Packaging & Positioning 5. Production Planning 6. Product Launch 7. Retailing 8. Evaluation